Whitewater, good distance between Madison and Milwaukee. It is also located around several smaller cities but when put together create a sizable population. Cities like Janesville, Beloit, Jefferson, Johnson Creek, Oconomowoc, and Delavan. You may also get a sizable audience from Rockford, IL that don’t feel like traveling to Chicago for the Blackhawks. It also has a great college population. The biggest knock would be size as Whitewater has the smallest population listed on here of around 13,000.